[avatar user=”krupakshimehta” size=”thumbnail” align=”left”]By Krupakshi Mehta[/avatar]
Masoom Minawala ‘s most recent appearance at the 2021 Cannes Film Festival got everybody talking. The substance maker made India glad when she strolled honorary pathway glancing wonderful in a Manish Malhotra sari. In spite of the fact that she has arisen as a style symbol today, Minawala’s excursion began in an office in Mumbai, where she interned with a fashioner. During this time, she was additionally acquainted with the idea of contributing to a blog.
“It was as yet a new way and a genuinely new one in India. That was the point at which I was totally fascinated with publishing content to a blog and I returned home to quickly set up my own site and started posting design writes on it. It was an interesting encounter, in the first place, and in spite of the fact that it was an entirely different situation when contrasted with the present Instagram age, I’m happy I took it up,” she says.
As of now, Minawala has more than 1,000,000 supporters on Instagram and it incorporates numerous A-listers: from celeb originator Sandeep Khosla to entertainer Neetu Kapoor. The bio on her page peruses, “Taking Indian style to the world” and that is actually the thing she has been attempting to accomplish through her work.
In a connection with indianexpress.com, the worldwide powerhouse and business visionary discussions about her Cannes experience, love for Indian culture, and the delight of addressing Indian style universally.
“All of us are becoming more and more conscious and introspective about our buying habits, sustainable fashion practices, and craftsmens’ welfare, too. This mindfulness is leading to more and more empowerment of our traditional handloom industry. Moreover, these time-honoured crafts are getting a modern spin to keep up with the ever-changing taste of the fashion industry, thereby receiving more spotlight. Through one of my campaigns, #IndiaIlLove series, I contribute to educating my audience on these crafts and making sure the community appreciates our crafts, handlooms and weaves as much as we appreciate our couture.” said Masoom Minawala.