TVS Motor Company Launches Naked Street Design ‘TVS Raider’ Motorcycle for Gen Z in Latin America

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of the feature-rich offering in the 125cc segment TVS Raider for the aspirational young customers across countries in Latin America (LATAM). The distinctly young and sporty motorcycle comes with first-in-class features such as an LCD digital speedometer, 3V i-Touch Start, animalistic LED headlamp and first-in-segment under-seat storage. The new generation bike has been launched for Gen Z customers in Colombia, Guatemala, Honduras and Nicaragua.

TVS Raider

Key Features

  • Reverse LCD digital speedometer

  • Easily accessible under seat storage

  • Advanced 3V engine

  • Mono-shock suspension

  • Wider split seat

  • 3V i-Touch Start

  • Animalistic LED Headlamp

  • USB Charger

  • Helmet reminder

Speaking on the occasion, Mr. R Dilip, President – International Business, TVS Motor Company, said, LATAM is an important market for TVS Motor Company. Our products have always been well appreciated in this region. We are delighted to launch the 125cc TVS Raider across key markets like Colombia, Guatemala, Honduras and Nicaragua to delight the new-age customers. We always focus on understanding local customer needs and offering them products across segments that boast best-in-class features and cutting-edge technology. I am certain that our young customers would admire the distinctive ride character of the TVS Raider.”

Style

TVS Raider embodies the TVS Motor Company design spirit of innovation with a unique and bold design theme. The motorcycle has a distinctive macho personality and a special logo to symbolise this theme. The strong and sculpted tank profile lends TVS Raider muscular, solid appeal. At the same time, it is a sporty, compact and agile motorcycle for your everyday ride. Signature design elements of the TVS Raider are its distinctive and aggressive headlamp and tail-lamp that provide excellent visibility. The youthful colour schemes with specially designed textures and finishes are inseparable aspects of its sporty and energetic design.

Performance

TVS Raider is coupled to an advanced 124.8 cc air & oil-cooled 3V engine, and it churns a maximum power of 12.9 PS @ 8,000 rpm and torque of 11.5 Nm @ 6,500 rpm. The motorcycle boasts a best-in-class acceleration of 0-60 km/h in 5.7 secs. The dynamic comfort and handling can be attributed to the gas-charged 5-step adjustable mono-shock suspension, low friction front suspension and split seat, 5-speed gearbox and 17″ alloy chunky wide tyres.

A Reverse LCD digital speedometer is an advanced hi-tech gadget with accurate and easy to read details. The switch cluster, footpegs, and mechanical details are designed in harmony with the motorcycle for uncompromised functional benefits.

Comfort, Safety and Convenience

The ergonomics of the TVS Raider is developed with supreme focus on the comfort and convenience of the rider. Based on the TVS Motor Company’s performance motorcycle DNA, the configuration of low seat height balanced on a long wheelbase, perfect ergonomics triangle, and a mono-shock delivers engaging ride and handling. With its distinct note, the exhaust design is tuned to perfection as it reverberates the indomitable spirit of the motorcycle. Features such as first-in-segment easy access under-seat storage for all your essential belongings, helmet reminder, and the USB charger are focused on creating a fulfilling ride experience.

TVS Raider will come in a colour selection of Striking Red, Blazing Blue, Wicked Black and Fiery Yellow.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Mobility with a focus on sustainability. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

For more information, please visit www.tvsmotor.com.

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